Chloé Spring / Summer 2020 Show, Shanghai.

Projection visuals for Chloé Spring 2020 show at the Long Museum in Shanghai. The sequences were created under the theme of Chinese cinematography with three tales of love through environmental storytelling. All projected alongside the catwalk and afterparty.

The traditional ornamental garden is distilled down to the abstract elements, with plants growing in and around the monogram logo.

Inspired by the cinematic views surrounding Shanghai– rolling hills and rivers move, providing a water motif and contrast in scale to the Ornamental Garden.

Chinese, neon-lit streets reflect an urban modernity. Flashes of lights, reflections of neon on curved glass and passing cars.

Behind the scenes

Client
Chloé

Event Agency
Kennedy

Creative Direction
Nathan Prince at Silent

Design and Art Direction
Harry Butt

Animation
Harry Butt

Additional VFX
Hayden Martin

Technical and Camera Direction
Jack Banks

Nathan Prince