Chloé Spring / Summer 2020 Show, Shanghai.
Projection visuals for Chloé Spring 2020 show at the Long Museum in Shanghai. The sequences were created under the theme of Chinese cinematography with three tales of love through environmental storytelling. All projected alongside the catwalk and afterparty.
The traditional ornamental garden is distilled down to the abstract elements, with plants growing in and around the monogram logo.
Inspired by the cinematic views surrounding Shanghai– rolling hills and rivers move, providing a water motif and contrast in scale to the Ornamental Garden.
Chinese, neon-lit streets reflect an urban modernity. Flashes of lights, reflections of neon on curved glass and passing cars.
Behind the scenes
Client
Chloé
Event Agency
Kennedy
Creative Direction
Nathan Prince at Silent
Design and Art Direction
Harry Butt
Animation
Harry Butt
Additional VFX
Hayden Martin
Technical and Camera Direction
Jack Banks